How DNLaunch works.
A technical explainer of the marketplace — from listing to escrow to transfer — in plain English.
Create your listing
Set a Buy Now price, toggle offers on or off with a minimum floor, and add a short description. Listings go into a "pending verification" state until ownership is proven.
Verify ownership
Either change your domain's authoritative nameservers at your registrar to ns1.dnlaunch.com and ns2.dnlaunch.com, or keep your registrar nameservers and point A records for @, www, and * to 217.15.174.219. DNLaunch queries DNS directly to confirm ownership. Verification is typically complete within minutes once propagation catches up.
Get discovered
Verified listings appear in search, category, and featured results. We track views and offer activity so you know when to reprice or feature a listing.
Buyer purchase or offer
Buyers can either purchase at your Buy Now price or submit an offer (if enabled). Offers include an optional message and go straight to your dashboard.
Escrow-protected close
Funds from Buy Now purchases or accepted offers are held in escrow. On your confirmation, we initiate the domain push to the buyer's registrar and release funds automatically when the transfer completes.
Commission
DNLaunch charges a 10% commission on successful sales — no listing fees, no monthly fees, nothing until it sells.